Join host Ryan Heckman and Samantha Citro Alexander, CEO and co-founder of Bitewell, as they discuss her journey from theater major to stints at Bridgewater Associates and Estée Lauder to founder of a groundbreaking nutrition technology company. Samantha shares how Bitewell is revolutionizing healthy eating through their innovative “food health score” and online ‘farmacy’ while building a thriving business leveraging an emerging concept, ‘food as medicine’.
The conversation offers candid insights into both the business challenges and personal toll of being a start-up founder, including valuable lessons on maintaining mental health and building support systems while pursuing audacious and sometimes lonely goals.