Our Purpose is to help you fulfill yours
We help organizations discover, articulate and bring to life their deeper Purpose in the world.
We’ll do a deep-dive into the heart of your organization and unearth the strengths, passions and ultimate Purpose behind all that you do. We’ll include all of your stakeholders in the journey to ensure that the final recommendations are authentic and meaningful to everyone involved with the organization.
At the end of our exploration, you will walk away with a Purpose Blueprint, an inspiring purpose statement that will become the North Star uniting and guiding everyone in your organization, a vision for where your organization is heading in the long-term, and a set of heartfelt core values that will serve as the foundation for culture.
The goal of the purpose work is to connect the brain and hands of your organization to a bigger more inclusive heart that aligns all your stakeholders to a meaningful objective that is more powerful than profits.
Co-Founder & Chief Purposologist, The Purpose Institute
Rallyday’s Purpose: Empower leaders to go even bigger, create the most value for the most people, and share in the experience of a lifetime.
Ensure that everyone in an organization – no matter how big or complex – is singing off the same song sheet.
A purpose driven organization has deeply embedded values and a culture that is built with a sense of a ‘higher calling’ and commitment to shared Purpose. Purpose driven organizations often become legendary as great places to work—attracting the best and performing even better.
A clear purpose is a company’s north star—steady and unshakable—that radiates from the inside out, inspiring all stakeholders to build something extraordinary.
Haley Rushing is the Chief Purposologist and co-founder of The Purpose Institute. As Chief Purposologist, Haley has personally led the charge to discover and bring to life the values and purpose for some of the most purpose-driven organizations in the world: The American Red Cross, Southwest Airlines, Whole Foods Market, Interstate Batteries, IMG Academy, and many more. When she’s not actively unearthing the deeper Purpose and core Values of her clients, she’s passionate about doing her part to promote Conscious Capitalism and can frequently be found leading practicums on Discovering and Living your Purpose at Conscious Capitalism events around the country. A native of San Antonio, Texas, Haley holds a B.A. in cultural anthropology from the University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business. She resides in Austin, TX with her twin daughters (India & Ziggy) and her twin Maltese’s (Lily and Champion-of-All-Ruler-of-the-Seven-Seas).
You don’t just show up. You rally. And at your best, you rally your team to make that choice right when the timid shrink and gravity seems stronger than possibility.
For in these moments of truth, your rally cry is the difference between winning big and losing small and your story is made then told with ever more meaning.
Make it a Rallyday!
