STRATEGY
Defining it, and getting it done.
Because it’s not just about what we do — it’s about what we don’t do.
The path to industry leadership is neither continuous nor linear.
Our strategy framework.
There will be several critical junctures in your next few years, and strategic planning should be done with those firmly in mind.
At Rallyday, our goal is to prepare your company to go out and meet those moments – whether they are crucial product demos, customer conversations, or recapitalization events – armed with the results, data, and narratives to control your own destiny.
To do so, we build a strategic plan with you and your team around the Strategic Tailfeathers framework. We identify the dimensions of excellence (the Strategic Tailfeathers) that will appeal to even the most discerning future partner at your next exit event and plan backwards from there to make those dimensions real and captivating.
Module Overview
Our approach to strategy
Nancy Phillips, Managing Partner
Founder and CEO, ViaWest
Chairman, Flexential
Chairman, NCWIT
Outcomes
A defined enterprise strategy: A clear, compelling, and simple articulation of why, where, and how we play to win… and how we won’t. A compelling set of strategic tailfeathers: A short, powerful list of aspirational capabilities and achievements we want to flaunt in the future, based on a combination of your expertise, your team’s experience and other stakeholders. A way to measure success: A clearly defined execution plan and defined metrics that demonstrate how we’re progressing against our goals. The goal is to say, “this is what we said we would do and here is the evidence that we did it… and this is why it will lead to even more future value creation in the future.”
Rallyday Partners® and Rallyday Accelerator Program® are registered trademarks of Rallyday Partners, LLC
Strategic Tailfeathers is a Trademark of Rallyday Partners, LLC