Defining it, and getting it done
It’s not just about what we do, it’s why we do it and how we will get it done – together.
There will be several critical junctures in your next few years, and strategic planning should be done with those firmly in mind.
At Rallyday, our goal is to prepare your company to go out and meet those moments–whether they are crucial product demos, customer conversations, or recapitalization events–armed with the results, data, and narratives to control your own destiny.
To do so, we build a strategic plan with you and your team. We identify the dimensions of excellence (we call these the “Strategic Tailfeathers™ Blueprint”) that will appeal to even the most discerning future partner at your next exit event and plan backwards from there to make those dimensions real and captivating. If we get the Strategic Tailfeathers™ Blueprint right, all our stakeholders win!
Founder, Former CEO & Chairman (through 2024), ViaWest (now Flexential)
Rallyday is the most sought-after GP in North America and a widespread new model for PE funds
Rallyday is the destination for the best lower middle market companies and founders in North America.
We are a joyful, engaged, and a connected team.
The Rallyday partnership creates value across every level of our portfolio.
We invest ourselves into the Colorado community.
A vision statement and vision narrative that paints a picture of where we are heading in the long term.
A list of 3-5 clear outcomes that we will work towards over the medium term and that will give us the optionality to partner with whoever we want in the next phase of growth.
Well defined metrics that will let us know how we are progressing against our strategic goals. We will be able to say “this is what we said we would do and here is the evidence that we did it… and this is why it will lead to even more future value creation in the future.”
Strategy is most powerful when you work backward from the destination—when you first name what truly matters, then trace the path that will make it inevitable.
Dan Cremons is an advisor, author, and former private equity investor dedicated to helping investor-backed companies unlock people-powered value creation. With nearly two decades of experience, including leadership roles at Alpine Investors and several portfolio companies, Dan has worked across the table as an investor, board member, CEO, and advisor to PE-backed firms. He is the bestselling author of Winning Moves, co-leads the Ascend executive accelerator for PE-backed leaders, and teaches at the University of Chicago Booth School of Business. When he’s not collaborating with leaders to turn strategy into action, Dan enjoys ultramarathons, Ironmans, wood-fired pizza making, and playing music with his young son at home in the suburbs.
You don’t just show up. You rally. And at your best, you rally your team to make that choice right when the timid shrink and gravity seems stronger than possibility.
For in these moments of truth, your rally cry is the difference between winning big and losing small and your story is made then told with ever more meaning.
Make it a Rallyday!
